Our Team

Dr. Vickie Lovin

Owner and Medical Director

Dr. Lovin is a board-certified OB-GYN and has been in private practice since 1985. She graduated cum laude from the University of North Carolina at Greensboro and studied at Wake Forest School of Medicine at Bowman Gray.

Dr. Lovin personally performs all Botox injections and other dermal fillers.

She stepped down from her OBGYN practice in 2021 to devote her energy to the medspa’s offerings and personalized customer care.


Licensed Esthetician

Favorite Service:

Dermaplaning, Chemical Peels, Microneedling, Laser treatments, Waxing and extractions.

Sofia has over 6 years’ experience and graduated from A New Vision Academy at the top of her class. She is certified in laser hair removal, laser facials, microneedling, HydraFacials, microdermabrasion, dermaplaning, full body waxing, chemical peels, European facials, lash and brow tinting, lymphatic drainage, light therapy, and cold stone treatments.

Sofia is passionate about what she does because she enjoys helping others feel confident in their skin as well as helping improve any concerns such as fine lines or acne.

Jenny Houk


Jenny has been a RN for 21 years. Most recently Jenny worked at A Woman’s View, a women’s health center started by Dr. Lovin in 1996, as the gynecology triage nurse.   She also worked in the NICU at Frye and Catawba for 15 years.

Jenny enjoys spending time in her kitchen baking. She also enjoys spending time with her family and friends, shopping and crafting. She is a people person and more than anything she enjoys getting to know patients/clients and seeing them get results from their treatments!

Lori Nicely

Spa and Office Manager

As our new spa and office manager, Lori is excited to help Pure Reflection MedSpa continue its sterling reputation of providing the medical grade treatments and relaxing experiences.

This avid coffee connoisseur brings a robust blend of healthcare management experience. She is originally from Florida and moved to Hickory from Knoxville, TN, where she had 16 years of experience in management and the pharmaceutical industry.

A mother of 4, Lori enjoys spending her free time on the lake and cooking gluten-free food.

Nicole Long


Nicole is a Hickory native with a background in esthetics.  She has 15 years’ experience in customer service.  She loves to travel and visit wineries around the Carolinas and is an avid movie fanatic.